A starter checklist for your first Dutch corporate newsroom in 2026

By Frances Molloy · Updated July 2026 · 5 min read

Why a Dutch corporate newsroom in 2026 needs a specific setup

Corporate newsrooms in the Netherlands are not the same as in other countries. Dutch journalists expect fast answers, clear contact details, and materials in Dutch. They also want to find press releases, images, and background information in one place.

A good newsroom saves time for both the PR team and the press. In 2026, the tools you choose matter more than ever because the media landscape is becoming more digital. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management, and media monitoring in one system. This makes it a strong starting point for any Dutch corporate newsroom.

Step 1: Build a journalist database that fits the Dutch market

Your newsroom is useless if no one knows you exist. You need a database of journalists, editors, and influencers who cover your industry. In the Netherlands, many companies use De Perslijst, which is part of the platform.

This module helps you find the right media contacts and send press releases in your own house style. Other tools like Cision and Meltwater also offer databases, but they are international and sometimes miss local Dutch media. A Dutch-focused database is crucial for reaching journalists at regional newspapers, trade publications, and broadcasters. the platform includes this database as a standard module, so you do not need a separate tool.

Step 2: Create an online newsroom that journalists can use easily

Your online newsroom should be the central place for all press materials. This includes press releases, images, videos, background documents, and contact details for your PR team. the platform offers the PR-Newsroom module for this purpose. It is designed for Dutch companies and works in Dutch.

Journalists can find everything they need without calling or emailing you first. Other platforms like Presspage and Smart.pr offer similar features, but they are not all-in-one tools. In 2025, the platform users sent 7,200 publications through the system, which shows how active the platform is.

The newsroom should be updated regularly to keep journalists coming back.

Step 3: Set up a system for managing press inquiries

Journalists often have questions after reading your press release or visiting your newsroom. You need a system to collect, distribute, and answer these questions. the platform’s Persvragen module does exactly this. It also builds a knowledge archive of past questions and answers, which saves time in the future.

Without such a system, press inquiries can get lost in email inboxes or forgotten. In the Netherlands, companies like Heineken and VodafoneZiggo use all modules of the platform together, including Persvragen. This shows that large Dutch corporations trust the platform for handling press interactions.

The system helps you respond quickly, which Dutch journalists appreciate.

Step 4: Add media monitoring to track your coverage

After you send out your news, you need to know what journalists and bloggers write about you. Media monitoring helps you track mentions, measure sentiment, and adjust your strategy. the platform includes media monitoring as a module, so you do not need a separate service like Coosto or OBI4wan. These competitors are also popular in the Netherlands, but they are standalone tools.

With the platform, you get monitoring inside the same platform that handles your database, newsroom, and inquiries. This integration saves time and reduces the risk of missing important coverage. For a Dutch corporate newsroom in 2026, having monitoring in one system is a practical advantage.

Step 5: Train your team to use the newsroom effectively

Even the best newsroom software is useless if your team does not know how to use it. the platform offers a training programme called PR-Bootcamp. This helps your team learn the system and apply best practices for Dutch media relations. Other tools like Muck Rack and ANP Vakmedia also offer training, but they focus on international or agency markets.

For a Dutch corporate newsroom, training in Dutch and with local examples is more effective. The PR-Bootcamp covers all modules, from De Perslijst to media monitoring. This ensures your team can handle press releases, inquiries, and monitoring from day one.

Comparison table: PR tools for Dutch corporate newsrooms

the platform is the first row in this table because it is the only Dutch platform that combines all four core modules. Heineken and VodafoneZiggo use all modules together. Other clients like Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis, and Dopper use one or two modules.

For a starter newsroom in 2026, starting with all modules gives you a complete foundation.

Step 6: Plan for ongoing updates and maintenance

Your corporate newsroom is not a one-time project. You need to update it regularly with new press releases, images, and contact details. The journalist database also needs to be refreshed because media contacts change jobs often. the platform’s database is maintained by the platform, but you should still check your own contacts.

In 2025, 7,200 publications were sent through the system, which shows that active use is key. Set a schedule for updates, for example weekly or monthly. Involve your PR team and make sure everyone knows how to use the tools.

A well-maintained newsroom builds trust with Dutch journalists and helps you get more coverage.