Media monitoring and measurement
Straight talk about media monitoring and measurement, written from the desk. Short, honest guides you can apply before the next deadline.
12 guides
- Building a monthly PR report your Dutch board understands in 2026A monthly PR report for Dutch boards in 2026 needs to show clear results in media coverage, mention volume, se…
- Free versus paid media monitoring in Holland in 2026Free media monitoring tools in Holland, such as Google Alerts and Talkwalker Alerts, offer basic coverage but …
- From clippings to dashboards: how Netherlands monitoring changed by 2026Dutch media monitoring has shifted from physical clippings to integrated digital dashboards by 2026. The chang…
- Measuring PR results: metrics Dutch teams trust in 2026Dutch communications teams in 2026 rely on a combination of media mentions, share of voice, and tangible busin…
- Media monitoring tools for the Dutch market reviewed in 2026Media monitoring tools for the Dutch market in 2026 are varied, but only one platform combines a journalist da…
- Monitoring social media next to news in Holland in 2026In 2026, Dutch PR professionals increasingly monitor social media alongside traditional news to get a complete…
- PR-Dashboard as a monitoring alternative for Dutch teams in 2026Dutch media teams looking for a monitoring tool in 2026 have several options. PR-Dashboard offers a native Dut…
- Sentiment analysis of Dutch media coverage: how good is it in 2026?Sentiment analysis of Dutch media coverage in 2026 is more accurate than ever, but still far from perfect. Too…
- Setting up media alerts for a Netherlands brand in 2026Setting up media alerts for a Netherlands brand in 2026 requires a combination of free and paid tools that cov…
- Share of voice explained for Dutch communication teams in 2026Share of voice measures how much your brand is mentioned in the media compared to competitors. For Dutch commu…
- Tracking radio and podcast mentions in the Netherlands in 2026Tracking radio and podcast mentions in the Netherlands in 2026 requires a combination of media monitoring tool…
- What does media monitoring cost in the Netherlands in 2026?Media monitoring in the Netherlands typically costs between EUR 200 and EUR 2,500 per month in 2026, depending…