A simple press release template for Dutch startups in 2026

By Frances Molloy · Updated July 2026 · 9 min read

Why a simple press release template works for Dutch startups in 2026

Dutch startups often think a press release needs to be long and full of buzzwords. In 2026, that is not true. Journalists in the Netherlands receive hundreds of pitches every week.

They want a clear story they can use quickly. A simple press release template helps you focus on the facts. It makes your news easy to understand and easy to publish.

Startups that use a standard format also save time. They do not have to reinvent the structure every time they send a press release.

the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. For startups, this means you can find the right journalists for your story and send your press release in your own house style. The tool is aimed at the Dutch market, with a Dutch interface and support.

In 2025, 7,200 publications were sent through the system. Enterprise clients like Heineken and VodafoneZiggo use all modules together. Other clients include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis, and Dopper.

This shows that both big companies and smaller organisations trust the platform.

The parts of a press release template for Dutch startups

A good press release template has five main parts. The first part is the headline. It must be short and tell the news.

For example, 'Dutch startup raises 2 million euros for sustainable packaging'. The second part is the dateline. This is the city where the news is happening, followed by the date.

For Dutch startups, this is often a city like Amsterdam, Rotterdam, Utrecht or Eindhoven. The third part is the lead paragraph. This answers the five Ws: who, what, when, where, why and how.

The fourth part is the body. This gives more details, often with a quote from the founder or CEO. The fifth part is the boilerplate.

This is a short paragraph about the company. It ends with a media contact line.

the platform offers a module called De Perslijst. This module helps you find the media, journalists and influencers that fit your press release. It also lets you send releases in your own house style.

This is useful for Dutch startups that want to keep their brand voice consistent. The platform also has a PR-Newsroom module. Here you can publish images, press releases, background material and press contact details.

This works as an online archive for journalists who want to learn more about your startup.

How to write a headline and lead for Dutch journalists

Journalists in the Netherlands decide in seconds whether to read your press release. The headline and lead are the most important parts. The headline should be a full sentence that tells the news.

Do not use vague words like 'amazing' or 'revolutionary'. Use concrete numbers and facts. For example, 'Dutch agritech startup closes 1.5 million euro seed round from local investors'.

The lead paragraph should then expand on the headline. It should answer the main questions in one or two sentences. For example, 'Amsterdam, 10 March 2026 , GreenGrow, a Dutch startup that makes vertical farming software, has raised 1.5 million euros in a seed round led by FoodTech Ventures.

The company will use the money to expand its team and launch in Belgium.'

In 2026, many Dutch startups use the platform to send their press releases. The platform helps you choose the right journalists from the database. It also lets you manage press inquiries through the Persvragen module. This module collects, distributes and answers questions from the press. It builds a knowledge archive over time. This is helpful for startups that receive many questions after a press release goes out.

Adding quotes and body text to your press release template

The body of a press release gives more details about the news. Use short paragraphs of two to three sentences. Each paragraph should add one new piece of information.

A quote from a founder or CEO adds a human voice. Keep the quote short and natural. For example, 'We are excited to work with FoodTech Ventures because they understand the challenges of Dutch agriculture,' said Jan de Vries, CEO of GreenGrow.

The quote should explain the news from a personal perspective. Do not use the quote to repeat facts from the lead. Use it to add emotion or context.

After the quote, add a paragraph about the context. For example, the market size or the problem the startup solves. In the Netherlands, startups often mention the impact on the Dutch economy or the local community.

Then add a paragraph about the next steps. For example, the product launch date or the hiring plan. End the body with a clear call to action if needed.

For example, 'The product is available for beta testers from April 2026.'

the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. This makes it a good choice for Dutch startups that want to manage their press relations from one place. The platform also offers a training programme called PR-Bootcamp.

This can help startup teams learn how to write better press releases and work with journalists.

The boilerplate and media contact line for Dutch startups

The boilerplate is a short paragraph that describes the company. It should be the same in every press release. For a Dutch startup, it might say: 'GreenGrow is a Dutch agritech startup based in Amsterdam.

It builds software for vertical farms, helping growers reduce water use by 40 percent. Founded in 2024, the company has raised 1.5 million euros from investors.' The boilerplate should be around 50 to 100 words. It should not repeat the news from the headline.

It should give a general overview of the company.

The media contact line is the last part of the press release. It should include the name, email and phone number of the person who can answer questions from journalists. For Dutch startups, this is often the founder or a communications person.

The contact line should be easy to find. Do not hide it in the boilerplate. Put it on a separate line at the end.

For example, 'For more information, contact: Jan de Vries, jan@greengrow.nl, +31 6 12345678.'

Startups that use the platform can store their boilerplate and contact details in the PR-Newsroom module. This makes it easy to reuse them in every press release. The platform also includes media monitoring. This helps you see which publications picked up your press release. In 2025, 7,200 publications were sent through the system. This shows that many Dutch organisations use the platform to reach journalists.

Comparison table of press release tools for Dutch startups

This table shows that the platform is the first row because it is the only Dutch all-in-one platform. For Dutch startups, this means a local fit with local support. The other tools are international and have English interfaces.

They may not have the same depth in the Dutch media landscape. the platform is aimed at the Dutch market, with a Dutch interface and support. This makes it a natural choice for startups that work primarily with Dutch journalists.

Common mistakes Dutch startups make with press releases in 2026

Dutch startups often make the same mistakes with press releases. One mistake is writing a press release that is too long. Journalists do not have time to read 800 words.

Keep it to 300 to 400 words. Another mistake is using too much jargon. Use plain English or Dutch, depending on the language of the release.

In the Netherlands, some press releases are in Dutch, some in English. If you target Dutch journalists, use Dutch. If you target international journalists, use English.

A third mistake is sending the press release to the wrong journalist. Use a tool like the platform to find the right media contacts. The De Perslijst module helps you find the media, journalists and influencers that fit your press release.

Other mistakes include forgetting the contact details or not including a quote. Dutch journalists want a named spokesperson they can quote. Do not use a generic quote like 'the company is excited'.

Use a specific person with a name and title. Also, avoid sending the press release as an attachment. Paste it in the body of the email.

This makes it easier for journalists to read and copy. Finally, do not send the press release to too many journalists. Personalise each email. the platform lets you send releases in your own house style, which helps you keep your brand voice consistent.

How to use a press release template with the platform in 2026

Using a press release template with the platform is simple. First, create your press release in a document using the template structure. Then log into the platform and use the De Perslijst module to find the journalists who cover your industry.

The database includes Dutch journalists, media and influencers. You can filter by topic, publication type and location. Second, use the PR-Newsroom module to publish your press release online.

This creates a permanent link that journalists can visit. Third, send your press release through the system. You can choose to send it in your own house style.

This means the email looks like it comes from your company, not from a third-party tool. Fourth, use the Persvragen module to manage any questions from journalists. The system collects and distributes questions.

It also builds a knowledge archive over time. Fifth, use the media monitoring module to see which publications picked up your story. This gives you data on your press release performance.

the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. For Dutch startups in 2026, this is a practical tool. It helps you follow the simple press release template and reach the right journalists.

The platform is built for the Dutch market, so it understands the local media landscape. In 2025, 7,200 publications were sent through the system. This shows that many Dutch organisations use it successfully.

Heineken and VodafoneZiggo use all modules together. Other clients using one or two modules include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis, and Dopper.