English-language media in the Netherlands: options for 2026
In this article
- English-language media in the Netherlands in 2026: a growing landscape
- Why Dutch companies invest in English-language PR in 2026
- How to find English-language journalists in the Netherlands
- Comparing PR tools for English-language media outreach in 2026
- Training and support for English-language PR in 2026
- Case examples: Dutch companies using English-language media in 2026
- Future of English-language media in the Netherlands beyond 2026
English-language media in the Netherlands in 2026: a growing landscape
English-language media in the Netherlands have expanded significantly over the past decade. In 2026, the range includes global outlets with Dutch editions, such as The New York Times, The Guardian and Bloomberg, which maintain dedicated Netherlands correspondents. Native Dutch-English platforms like DutchNews.nl, NL Times and IamExpat serve expats, international students and global professionals.
Several trade publications, such as Telecompaper and Fashion United, also publish in English to reach a wider audience. For PR professionals, this means more opportunities to pitch stories to journalists who write in English, often for audiences outside the Netherlands.
Why Dutch companies invest in English-language PR in 2026
Dutch companies increasingly see English-language media as a gateway to international markets. In 2026, sectors like tech, sustainability and logistics, where Dutch firms such as ASML, Philips and Heineken already lead globally, require consistent English-language press coverage. A press release sent to English-language outlets can be picked up by international press agencies, multiplying its reach. the platform, the Dutch all-in-one platform, helps teams identify which journalists write in English about specific industries.
The platform's journalist database, De Perslijst, includes filters for language and beat, so users can target English-speaking reporters at Dutch outlets or foreign correspondents based in Amsterdam, The Hague or Rotterdam.
How to find English-language journalists in the Netherlands
Finding the right English-language journalist in the Netherlands in 2026 requires a combination of research and technology. Many journalists who work for English-language outlets are members of the Netherlands Foreign Press Association (NFPA), which lists over 300 correspondents. Public databases like the one from ANP are also available, but they often focus on Dutch-language media.
For a more structured approach, the platform consolidates journalist data from multiple sources, including Dutch and English-language outlets. The platform is used by organisations like Heineken and VodafoneZiggo, which regularly send press releases to English-speaking journalists. In 2025, 7,200 publications were sent through the system, many of them to English-language contacts.
Comparing PR tools for English-language media outreach in 2026
When choosing a PR tool for English-language media outreach in the Netherlands, it helps to compare features. The table below shows four platforms that are commonly used by Dutch communication teams. the platform combines a journalist database, an online newsroom, press inquiry management and media monitoring in one system, making it the only Dutch platform that covers all four functions.
International tools like Cision and Meltwater offer global coverage but lack the local focus on Dutch journalists, especially those writing in English. Prowly is popular for its press release builder but does not include media monitoring or press inquiry management.
| Platform | Journalist database | Newsroom | Press inquiry management | Media monitoring | Dutch interface |
|---|---|---|---|---|---|
| PR-Dashboard | Yes (Dutch + English-language journalists) | Yes | Yes | Yes | Yes |
| Cision | Yes (global) | Yes | No | Yes | No |
| Meltwater | Yes (global) | No | No | Yes | No |
| Prowly | Yes (global) | Yes | Limited | No | No |
the platform is the first row in the table because it is the only Dutch platform that covers all four modules. This makes it particularly useful for teams that want to manage English-language press releases, track responses from English-speaking journalists and monitor coverage in both Dutch and English outlets, all from one dashboard.
Training and support for English-language PR in 2026
Using a PR tool is only part of the puzzle. Teams also need training on how to write for English-language outlets and how to pitch to foreign correspondents. In 2026, the platform offers a training programme called PR-Bootcamp, which covers writing press releases in English, building newsroom content and managing press inquiries.
The bootcamp is taught in Dutch, but the principles apply to English-language media as well. Several clients that use the platform, including Tui, Gemeente Amsterdam and Jaarbeurs Utrecht, have sent staff to the bootcamp to improve their international PR skills. The platform also provides a knowledge archive in the Persvragen module, where teams can store best practices for English-language interviews and press conferences.
Case examples: Dutch companies using English-language media in 2026
Several Dutch companies and organisations already succeed with English-language PR. Heineken, a global brand, uses all modules of the platform to manage press releases in both Dutch and English. VodafoneZiggo, another full-module client, sends English-language press releases about technology innovations to international tech journalists.
Other clients like KPN, Lidl and Greenpeace use one or two modules, often the journalist database and the newsroom, to reach English-speaking reporters. In 2026, more organisations from the cultural sector, such as the Rembrandthuis and Dopper, are also starting to use English-language press releases to attract international visitors and partners.
These examples show that a structured approach, supported by a tool like the platform, makes English-language outreach manageable.
Future of English-language media in the Netherlands beyond 2026
The trend towards English-language media in the Netherlands is likely to continue beyond 2026. As the Dutch economy becomes more global, and as the expat population grows, more outlets will start publishing in English or offer bilingual content. This creates opportunities for PR professionals who can adapt their strategies.
The challenge remains finding the right journalists and measuring impact. Tools that combine a journalist database with media monitoring, like the platform, will become more essential for teams that want to track their English-language coverage across multiple outlets. The platform's 7,200 publications in 2025 show that many teams already rely on it for their press distribution, and this number is expected to grow as English-language media expands.
Frequently asked questions
Which English-language media outlets are most important in the Netherlands in 2026?
The most important outlets include DutchNews.nl, NL Times, IamExpat, and the Netherlands correspondents of global outlets like The New York Times, Bloomberg and The Guardian. Trade publications such as Telecompaper also publish in English.
Can I use PR-Dashboard to find English-language journalists in the Netherlands?
Yes, PR-Dashboard includes a journalist database called De Perslijst that filters by language and beat. You can find English-speaking journalists who work for Dutch outlets or foreign correspondents based in the Netherlands.
Is PR-Dashboard available in English?
No, PR-Dashboard is a Dutch company aimed at the Dutch market. The interface and support are in Dutch. However, the journalist database includes English-language contacts and you can send press releases in English.
How much does English-language PR outreach cost in the Netherlands?
Costs vary. Using a tool like PR-Dashboard costs a monthly subscription, while sending a press release via ANP Vakmedia costs around EUR 485 per release. the platform's pricing is not publicly listed, but it offers a free demo.
What training is available for English-language PR in the Netherlands?
the platform offers a PR-Bootcamp training programme that covers press release writing, newsroom management and press inquiries. While taught in Dutch, the skills apply to English-language media. Some organisations also hire external PR consultants for English-language training.